Apple, Camera & Photos, Creative & Music Experience
Feature Release, WWDC
The Memories feature in the Photos app creates personalized collections of photos and videos. Our team was approached to launch Memories 2.0 with Apple Music integration to create a movie-like experience. I led the production and shipping of two large-scale tools utilizing AMP APIs and licensed content for the OS’s on-device ML algorithms. We developed the roadmap and strategy, research and development, shipping builds through weekly's with Apple Music leadership, Engineering, Product Marketing, Legal, Privacy, Program Office, QA. I oversaw the multi-million dollar program budget, negotiated vendor contracts, commissioned and licensed music content by working closely with Apple Music leadership and Legal. We developed the ecosystem through music supervision, commissioning, and licensing content with artists, record labels, and publishers, and vendors. We supported product integrity by implementing quality assurance tiers and developing guidelines, automated systems, and test libraries with Engineering, Product Marketing, & QA teams.
Google I/O, ATAP Product Release
Google ATAP is a skunkworks team and in-house technology incubator. For Google I/O, the team was presenting the development of concepts into products. After developing strategy with Product Marketing and leadership for presentation content and technical hardware to best for the best visual display for the products themselves. Leading up to the live event, we held daily rehearsals with the speakers before obtaining final approval from senior executive leadership. I produced live global television broadcast featuring product releases for Project Jacquard (Levi’s Commuter Jacket featuring conductive thread), Project Soli (Harmon Speaker and LG Watch using gesture-sensor technology), ARA (modular phone), and Google Spotlight Stories (Emmy-award winning VR film).
Twitter, #Studio Experiential Marketing & Campaigns
At Twitter I was an Experiential Marketing & Campaigns Manager for the internal creative agency #Studio. For our first brand launch we showcased to the world that Twitter was the platform for ”it's what’s happening” our campaign for news, events, and cultural conversations. Our team was tasked with creating a data visualization where we could view what was happening around the world in real-time. By working with creative leadership, Product Marketing, Design, and Engineering teams we strategized how to best visually represent millions of Twitter users interacting with one another on trending topics. We approached Twitter Aurora as an Agile project by completing daily sprints and held a biweekly with leadership. At headquarters, we created an immersive experience that mapped the “world’s conversations live in 3D space.” After successfully completing first at headquarters, software was developed for data visualizations on displays globally in 10 countries.
Facebook (META), Research Summit
Meta researchers from global offices convened for a three-day conference that centered around the theme of “Clarity.” We partnered with the client to design a vision board for the summit’s aesthetic and their in-house production team on audio and visual components. We collaborated with our food and beverage vendor to create a custom menu, my favorite being the “Smoke & Mirrors” drink. Guests raved about our handpicked science-centered games, interactive installations, DJ with live drumming, and CMYK photobooth, which provided opportunities for colleagues to create lasting memories.
