Apple, Camera & Photos, Creative Engineering Program Manager
Creative & Music Experience
From 2020-2023 I was the Creative Engineering Program Manager for Creative & Music Experience, an arm of the Camera & Photos org at Apple. We oversaw curation, artist engagement, licensing for Memories music ecosystem. Co-developer of FlexML technology for music playback. Our cross functional roles included creative direction for several products including Video Apps (Clips, IMovie, Fnal Cut); music and sound for Swift/Education, and other orgs across the Apple ecosystem. Our team worked cross-functionally with other Camera & Photos teams including Advanced Computation Group (ACG), Storytelling, Photos.
Feature Release, WWDC
The Memories feature in the Photos app creates personalized collections of photos and videos. Our team was approached to launch Memories 2.0 with Apple Music integration to create a movie-like experience. We developed the roadmap and strategy, research and development, shipping builds through weekly's with Apple Music leadership, Engineering, Product Marketing, Legal, Privacy, Program Office, QA. I led the production and shipping of two large-scale tools utilizing AMP APIs and licensed content for the OS’s on-device ML algorithms. I oversaw the program budget, negotiated vendor contracts, commissioned and licensed music content by working closely with Apple Music leadership and Legal. We grew the ecosystem through music supervision, commissioning, and licensing content with artists, major and independent record labels and publishers, and vendors. We expanded inclusion and diversity efforts in ten global markets. We supported product integrity by implementing quality assurance tiers and developing guidelines, automated systems, and test libraries with Engineering, Product Marketing, & QA teams.
Creative Direction, Documentary for Ak-Chin Community
Please see video below of our creative and music supervison for the Ak-Chin community.
Google I/O, Producer
Google ATAP Product Releases
Google ATAP is a skunkworks team and in-house technology incubator. For Google I/O, the team was presenting the development of concepts into products. After developing strategy with Product Marketing and leadership for presentation content and technical hardware to best for the best visual display for the products themselves. Leading up to the live event, we held daily rehearsals with the speakers before obtaining final approval from senior executive leadership. I produced live global television broadcast featuring product releases for Project Jacquard (Levi’s Commuter Jacket featuring conductive thread), Project Soli (Harmon Speaker and LG Watch using gesture-sensor technology), ARA (modular phone), and Google Spotlight Stories (Emmy-award winning VR film).
Twitter #Studio, Experiential Marketing & Campaigns Manager
At Twitter I was the Experiential Marketing & Campaigns Manager for the internal creative agency #Studio. For our first brand launch we showcased to the world that Twitter was the platform for ”it's what’s happening” our campaign for news, events, and cultural conversations. For one project, our team was tasked with creating a data visualization where we could view what was happening around the world in real-time. By working with creative leadership, Product Marketing, Design, and Engineering teams we strategized how to best visually represent millions of Twitter users interacting with one another on trending topics. We approached Twitter Aurora as an Agile project by completing daily sprints and held a biweekly with leadership. At headquarters, we created an immersive experience that mapped the “world’s conversations live in 3D space.” After successfully completing first at headquarters, software was developed for data visualizations on displays globally in 10 countries.
Facebook Research Summit (META), Producer
Meta researchers from global offices convened for a three-day conference that centered around the theme of “Clarity.” We partnered with the client to design a vision board for the summit’s aesthetic and their in-house production team on audio and visual components. We collaborated with our food and beverage vendor to create a custom menu, my favorite being the “Smoke & Mirrors” drink. Guests raved about our handpicked science-centered games, interactive installations, DJ with live drumming, and CMYK photobooth, which provided opportunities for colleagues to create lasting memories.
Outside LLMs, Producer
Hackathon, Sponsored by Outside Lands & Lovable
Outside LLMs is the official AI and music hackathon (formerly Outside Hacks) hosted in partnership with San Francisco’s Outside Lands music festival.
Our judges for the 2025 Hackathon included MC Hammer, will.i.am, Chris Messina, X. Eyee, Josh Constine, and other notable figures in the tech space.
Luma Launch, Producer
Luma Product Release, Spring 2026
Luma AI is the creative AI platform for video generation and image creation. We co-produced their product release for Luma Agents, a new class of AI collaborators capable of executing end-to-end creative work across text, image, video, and audio. Designed for agencies, marketing teams, studios, and enterprise organizations that aspire to scale creative output without sacrificing quality, Luma Agents maintain full context from the initial brief to final delivery – coordinating tools, models, and iterations within a single unified system.
Essence Music Festival
Essence Music Festival, Artist Relations
Essence Music Festival, Sponsorship, Artists' Lounge, VIP
Essence, Content Producer, Nielsen Entertainment
For over 30 years, ESSENCE Festival of Culture® has been a vibrant homecoming and cultural pilgrimage—born from a celebration of Essence Magazine’s 25th anniversary, and now honoring 55 years of a legacy that has shaped, uplifted, and empowered generations.
I managed the Artist Lounge, Sponsorship, VIP and other private areas of the music experience after previous years of working with Artist Relations.
